There are some reoccurring themes in green marketing that this blog often discusses. Below is what I feel are the top five themes that are essential in any green marketing campaign:
1. Involve Everyone – Going green needs to be done by the whole business. Everyone must be on board and committed. Employees are the best way to spread awareness to the customers and community.
2. Be Honest – Do not greenwash or over exaggerate your efforts. The more transparent you are the better image you will have.
3. Use Social Media – Social media reaches your audience very quickly and is a very green way of promotion. A business can cut down drastically on using fliers if it focused its attention more on promoting through Facebook and Twitter.
4. Focus On Public Relations – Being green is newsworthy and can generate buzz for your business. Make sure to send out press releases, media alerts and pitch letters when appropriate. The media can be a great vehicle in spreading your message to the public.
5. Hold Events – Holding an event is a perfect way to bring the community together and showcase all that your business has done. Weather it is a green fest you sponsor or have an open house at your store to show off your sustainability efforts, events are powerful for marketing.
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