Explaining sustainability to those unfamiliar with the field can be difficult. Everyone can understand what it means to recycle but not everyone knows what carbon footprint refers to. Customers and potential clients will of course want to know about sustainability but most often are looking for it to be explained to them in simple terms. It is best to not become too technical when explaining your green impact to others. It is very easy to be general to help educate the public. For instance, you can simply say “Blinds on our windows keeps the heat out which make it cooler in here.” No more would need to be said there.
Sometimes, however, a customer or potential client may ask for very technical information on the green efforts of your business. As the business employee, you yourself may not be comfortable answering a question which is very specific. In this case, do your best to answer the question but be honest in noting that you are not a technical expert. Offer to find the answer and then get back to the person.
The Illinois Green Business Association can assist with providing information to businesses on how to answer tough questions on sustainability. In addition, the IGBA can be of aid in providing you with information on how to easily explain sustainability efforts.
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