Going green should be an on-going process. Your business may have recently done numerous improvements. After all the green upgrades and promotions are done, however, what can your business do to keep promoting sustainability? It is important for your consumers to see that you are committed to being green all the time – not just for a few months.
Try having a theme each month to promote sustainability. The Chicago Bulls had a great initiative this past season which promoted green efforts each month. The team selected sustainability topics – such as cutting down paper- and devoted a month to each practice. Other month themes included greening kitchens, green purchasing and fuel conservation. For each topic, the team posted a list of suggestions on their website to achieve the monthly green goal. Through this initiative, the Bulls made their commitment to sustainability a yearlong process and continued education to the public.
For your business, try coming up with a green program that can be on-going. Weather it is holding monthly seminars or bringing in a new green product each month, keep sustainability going. This will ensure that you are always seen as green in the minds of consumers.
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