If your business has already been a leader in sustainability, consider taking a more active role in the community to promote being green. Choose a representative from your business to work with others in the area to make sustainability a norm. This tactic allows your business to act on its passion for sustainability while at the same time improving the image of your business and community.
Have an employee from your business become actively involved in any green committees that may exist in the area. Check with the city, the local chamber of commerce/business associations, and non-profits to discover what may exist. If nothing does, then try starting something on your own. Speak with other businesses in the area and encourage them to become green as well.
Going green is a competitive marketing advantage so it may seem contradictory for your business to encourage others to be green too. What needs to be realized, though, is that part of being green is promoting that mission to everyone in the community – including possible competitors. To be genuine and really show your business cares for being green you must assist others in their efforts. The more businesses on board the better for the environment. Consumers will realize and value the reality that your business started the trend and encouraged others to follow along. Sooner or later, others in the area will become green. Make sure you help others become sustainable so you are seen as the leader – not the follower.
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