Choosing a Marketing Agency

For a small business, many of the organization’s marketing can be done internally. It may be worth, however, for your business to look into hiring a marketing agency to assist with your green marketing campaign. Even though one does have to pay for an agency, it is a strong investment.

A marketing agency is able to be objective in planning. Doing your own marketing may cause you to be biased and therefore unable to create a successful campaign. In addition, agencies house specialized experts who have numerous resources to assist your business. Contacts to media, vendors and in-depth industry knowledge are just some of the benefits associated with hiring an agency. These firms act as consultants who can guide you through the green marketing process. In addition, hiring an agency can be a wise use of your business’ time. Instead of focusing on a marketing campaign, your store can direct its efforts on the services it does best.

If you determine an agency is needed, the search for one can be difficult. Agencies come in all different forms. Some are large ones with 50 + employees while others may just be 2 people. Research about 10-15 different firms. A simple Google search of green marketing agencies in your area will pull up several. You may also want to consult with your local Chamber of Commerce or American Marketing Association chapter for a list of suggestions. Remember though, marketing agencies can do client work from just about anywhere. Even if one looks appealing to you but is located in another state still look into it.

When looking at agencies websites, review their past clients and the success stories that have occurred. Look to hire an agency that has not only green marketing experience but experience in your business’ field. For instance, if you are a shoe store look for marketing agencies that have had success in retail. Next, look to see what services the agency offers. Some will only do PR, others branding and ads and some do them all. Identify how you want your campaign to look in order to pick which services are best for you.

Once you have selected the agency you see best fit, give them a call. They will most likely arrange an informal informational meeting with you. Come prepared to this meaning with your goals and objectives along with the budget for your campaign.