Educating yourself on green marketing may pose as a challenge. You may really want to assist your business promote its sustainability efforts but lack the knowledge. Unfortunately, there is not an opportunity to formally pursue a degree in green marketing. Much of your knowledge will have to be self-taught.
Just by reading this blog, you are showing a great commitment towards educating yourself. Blogs are great ways to read about current events and trends in green marketing. A simple search of “green marketing blogs” will bring up many which highlight different aspects of the field. In addition, becoming involved in professional organizations is a great way to further education. Often, professional organizations will hold seminars on individualized topics such as green marketing. The International Ecotoursim Society actually offers a course in sustainability marketing to tourists. Research the American Marketing Association as well. This huge organization holds webinars on current marketing trends so it may be likely they offer support for green marketers.
Finally, when you are pursuing your degree (either bachelors or masters) take advantage of independent study classes. These classes allow students to work with a professor to investigate a topic of interest. With green marketing being such a new field, formalized education in the practice has not yet developed. Take it upon yourself to be a leader in this growing area through aggressively seeking education on it.
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