With the economy being tough, the thought of going green is out of the question for many. Businesses have to watch each dollar they spend and now may not appear to be the best time to invest in something for the future. This economy, however, is the perfect time for a business to be green. Here are the top 5 reasons to be green in a down economy:
1. Save Money – Becoming sustainable is not all about investing in new and expensive products. Small changes can be made which save on your energy bills. For example, energy efficient light bulbs only cost a few more dollars at the store but last much longer and do not take up as much energy. In addition, being green is also about changing habits. One common habit is only using one side of computer paper. Printing on both sides of paper will save your business from continually running out and buying more.
2. Marketing Value – In a tough economy, it is more important than ever to market. Being green is unique and creates buzz for your organization. The PR value of going green can be quite high. Just think of the marketing value your business will have if it becomes featured on the news and in the newspaper. All that publicity will be free.
3. Make Consumers Feel Good – Consumers are watching their money more so than ever before. They want to feel good when they buy a product and want to be wise doing so. Being green gives consumers a reason to support you and makes them happy since they are supporting a responsible business.
4. Invest in the Community – Sustainability creates jobs. Going green helps the overall efforts of the sustainability field. Those that serve green businesses – non-profits, consulting agencies, manufacturing businesses – all exist because of the need for them. Continue the need for these jobs by going green.
5. The Sooner the Better – Some businesses may wait until the economy becomes better to be green. There is a dire need to be green and delaying sustainability efforts does no good. Your business will regret not being green once it sees how quickly the benefits come. Start being green today and see how your business will improve.
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