A good business must know how to listen to their consumers and engage them. A business that does this usually has a happy following that feels strongly connected to the organization. When going green, make sure to listen to your public and have them assist with your efforts. Customers may have some great ideas on sustainability that you did not consider.
Pepsi just launched their Refresh Project for the Gulf Coast. From now until the end of the week, the company is taking submissions from the public on how money can be used to aid the areas affected by the oil spill. This campaign is a great act of corporate social responsibility by Pepsi. Not only are they assisting with the oil spill relief efforts but they are motivating consumers to play a role. Pepsi realizes that the best ideas do not always come from within- but can often come from those on the outside.
Learn from Pepsi and engage your consumers. Many of them may be passionate about sustainability and would be extremely happy to share their ideas with your business. Develop a “Make Us Green” promotion for your business. This campaign allows your organization to obtain good ideas while forming ties to the community. How exactly do you get the input from your consumers? If your website cannot support an online submission process, then simply have a paper version of it. Give people the options of mailing, faxing or e-mailing it back. To promote this promotion, use your traditional marketing channels. Remember - Facebook, Twitter and e-mail blasts are the greenest, easiest and most cost effective methods of marketing.
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