If you part of a larger agency and think going green would be a great competitive advantage, you must ensure that all divisions of your business are on board as well. Being sustainable involves teamwork. If one part of the organization fails to promote being green then it goes to waste. In addition, it is difficult to market your organization as green if not everyone is participating. It is a poor reflection of the business if it says it is being sustainable but some areas are lacking.
To engage the rest of your agency you will have to do some internal communications. Send out mass emails to your colleagues, hold informational lunch seminars on going green and involve department heads. Form a “Going Green” committee to ensure that there is accountability and someone is overseeing the efforts for a particular department.
Some green business practices can be implemented across the organization. For instance, adding a line at the end of e-mails stating “please save paper and do not print” is a prime example and allows everyone who your employees interact with know that your business is green. Other green measures can be department specific. For instance, the human resource department may only accept resumes via e-mail and not snail mail as a way to save paper. Be creative and tailor a green approach to each division. But remember before you do green marketing to consumers you may have to do some to colleagues.
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