Welcome to the IGBA Green Marketing Blog

The Illinois Green Business Association’s marketing team is committed to helping your business harness the power of going green into your marketing mix. Throughout this summer, the IGBA green marketing group will share tips and advice on how to market yourself as green, educate consumers, and be seen as a community leader. Check back often for updates and feel free to leave comments on our blog.

For more information on the IGBA, please visit our website.

Wednesday, July 7, 2010

Green Gifts

Thank-you gifts are a common necessity in the business world. Weather it is a gift to customers, important clients or past clients it is always important to remember those who help make your business strong. Next time your organization is looking into which thank-you gifts to send out, try to add a green component to them. A sustainable gift is sure to be more memorable, create more talk, and will show your commitment to being green.

Green thank-you gifts can be a wide range items. If you are just looking for something little to give, check out On Time Promotions’ book of sustainable items. There are many great gift ideas in there that are also eco-friendly. If you are looking to give something a bit more to a loyal client, consider giving a leisure excursion that is green friendly. Perhaps give a membership to a local botanic gardens. This gift not only shows your support for sustainability but also helps promote a green cause. Research what is available in your community and look to see what may work for your region. Leisure opportunities in the agritourism field are many as well. The University of Illinois Agritourism Extension Office lists all the opportunities available in the state of Illinois alone.

Make sure when you show your appreciation to also make a statement about your organization and its beliefs. Remember, a huge component of green marketing is ensuring that every aspect of your business (operations, marketing, finance etc.) is as green as it can be.

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