Some may oppose going green because they think it is just a trend that will not stay around for long. Even though green marketing is having great success now, some may worry it will not be long lived. Being sustainable, however, is here to stay. Yes, there have been past movements of going green which have lost momentum only to pick up again. There can be nothing more upsetting to a marketer than investing much time and energy into a cause only for the new movement to go away quickly. A marketer has to know when to look if something is simply a trend or if it is something that will last. Going green may appear to be a trend but in reality it is becoming a way of life that is necessary. The green movement is no longer a trend but is finally stable. Here are the reasons why being green and green marketing will continue to thrive for years to come:
1. The need is recognized – Being sustainable is now seen as essential in order to preserve our environment. Science has shown the negative impacts of not being green and the harmful environmental causes are obvious to many. There is no more denying this – everyone knows it and understands there is a shared responsibility to take care of the world.
2. There is much support – Major brands, government agencies and leading universities are just some among several influential organizations that are committed to helping the world become greener. With such a commitment from leaders in society the sustainability movement is guaranteed to last. Little can be accomplished without a support network, but when one exists it is powerful what can be done.
3. New habits have been formed – Numerous consumers now shop with reusable bags, prefer to buy goods locally and select to purchase energy efficient bulbs. Many have now chosen to live a greener way of life and are accustomed to it. The hardest part in promoting a cause is having people accept it. Being green is accepted and it appears people like it. There will now be a constant demand for green products, services and practices.
I am hoping you are right. Even if you're not, here are some reasons why being green will always be the best choice:
ReplyDelete1. It's the most efficient way to use our resources including money
2. Integrity and commitment to an issue never goes out of style
3. If "green" fades it will return and you will be the business that "always was green."
Take a look at Amway, in the 1970's they received a United Nations award for having a wide array of environmentally friendly cleaning products. Those same products exist today and are now labeled "Legacy of Clean." They can't be accused of green-washing. Don't you want that for your business?