Social media is, of course, a powerful marketing tool. It is free publicity and your business can reach your target market extremely quickly. Below are five great ways you can use social media to promote your green efforts:
1.Twitter – Being on Twitter is a great start toward promoting your company. It allows you to reach your target group constantly with updates. Also look into following green associations, businesses etc. on Twitter such as the IGBA. By retweeting their posts you help to educate your consumers about sustainability and show your support for it at the same time.
2. Blog- Make a blog for your organization around the theme of your sustainability efforts. Write about what your business is doing to help the environment. Take this as a chance for your business to showcase your great work.
3. Facebok- Create a “support green” fan page for your organization. Facebook is very successful in allowing your business to reach a high number of consumers in a short amount of time. Think about it this way- if you and nine other employees all have 100 friends and all of you invite your friends to the group, that’s 1,000 people you reached in a matter of minutes! Many will not only know about your organization, but will also see that your organization is responsible.
4. Flickr- Develop a flickr site for your organization where you post photos. Have the photos document your business’ green efforts. For instance, perhaps would want to post images of the new blinds your business installed.
5. LinkedIn- LinkedIn is a perfect social networking site for professionals. Many businesses use LinkedIn as a means to research companies. Make sure your LinkedIn company page highlights your green efforts so that right away a prospective client can tell you care about sustainability.
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