Donations are great ways for your business to become an active community member. Often, small and medium sized businesses receive donation requests from worthy causes. Use a request for donation or donation opportunity as a way to not only promote your business but sustainability as well.
For example, if you are a grocery store and receive a letter of donation for an event, donate only eco-friendly products. If you are being asked to give a cash donation, you may make it with the stipulation that the money be used for sustainable purposes. Perhaps your business carries energy efficient products such as refrigerators, washers etc. Donating one of these items to a worthy cause would certainly make a great impact and create positive attention for your organization. For the 2010 Tony Awards, LG donated energy efficient washers and dryers to all 45 Broadway theaters. This gesture yielded much media coverage for LG and allowed them to showcase their eco-friendly products to an influential audience.
Consider who your audience is and what type of donation would provide beneficial results back to your business. Look for causes that are in the most need of support and who are not yet sustainable. Much good can be accomplished if your business aids a non-profit in its sustainability efforts. Be creative and make sure your employees are connected in the community. Attend networking events so your business can make contacts and be the first to know when an organization is in need of a donation.
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