Your business may want to start thinking about partnering with other organizations in the community. Partnerships provide excellent ways to further enhance your goals and can generate greater publicity for your organization. There are many different approaches to partnerships and it is important to pick one that aligns nicely with your goals and reaches your intended market.
For example, perhaps your target audience is college students. If so, it may be a good idea to partner with a local university to host a sustainability seminar one evening. Your business will be able to directly interact with the target group and is able to start building visibility.
Other forms of partnerships can be made by partnering with an advocacy group. This requires some background research on the associations in your community. Check with local business associations and chambers of commerce to see who may be good partners for you. Once you find a potential non-profit to work with, approach them with a proposal. Educate them on the benefits this type of partnership would have and explain what your organization can do to further help them.
The Illinois Green Business Association is a prime example of how businesses partner with non-profits in order to help them achieve their goal. The IGBA provides ways to implement sustainable business practices. In return, the businesses are doing their part in making the community more eco-friendly. You will be surprised with how much can be accomplished when partnerships are formed.
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