A crucial component of green marketing is making sure that everyone in your organization knows about the efforts of your business and understands them. All staff- not just top management- need to be aware of the changes being made, why they are being made, and they need to take pride in going green as well. Your employees are your best marketers. They are the ones that greet customers, sell your products and are in the community you serve. You want to make sure that all employees are helping to market your business as green.
Encourage staff to clearly point out to consumers the changes being made. Prepare them to answer questions too. Consumers’ trust will build if they see that staff are committed and educated about going green. Weber Shandwick, one of the leading public relations agencies, has a practice devoted to assisting major corporations with their green marketing. Their website provides a whole list of dos and don’ts for when a business goes green. Check it out and read the part on employee participation- the marketing impact is quite powerful!
Worried that you may not be best suited to educate your staff on going green? The IGBA provides educational outreach to the community and businesses. Contact the IGBA for more information on how they can assist with educating your staff on green business practices.
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