Looking for a way to increase traffic and showcase how green your business is? Consider holding an educational evening at your business for the community and media. Frame it as an open house to display what your business has done.
Promote the evening though traditional forms of marketing such as social media. Send media alerts to catch the attention of the press. Make sure to also have media kits ready for any press that covers your event. Media kits should include a press release on your event, information on your business and all your sustainability efforts.
Also target specialized groups who would be interested in seeing how green your business is. Contact local green associations that promote sustainability in your area. In just the Chicagoland area alone there is the US Green Business Council-Chicago Chapter, Chicago Gateway Green and the Chicago Sustainable Business Alliance. In addition, reach out to colleges and schools in your area. This evening could provide a great education opportunity.
At this outreach event, have signage posted around your store with information on your practices and the differences being made. Have facts and figures detailing energy bills, water bills etc. posted around the store too so other businesses can see the economic value of going green. Make a central point of the night a keynote speech from a community leader in sustainability and provide networking afterwards.
Want to host your own organization’s green open house? Contact the IGBA for advice on how to run your event and make the most out of it. The IGBA is always able to supply staff members to assist with community outreach programs so do not hesitate to call.
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