Promoting your green efforts takes a bit of creativity. Since being green and becoming certified is unique for a business, traditional means for marketing are not always effective in sharing your success. Take going green as an opportunity for your business to break through the clutter of traditional marketing and advertising in order to really stand out.
First, being sustainable has the possibility of making yourself newsworthy. Do some background research to find if maybe your are the only green shoe store, bakery, bar etc. in the area. Make yourself a leader in the community. If you feel what your business is doing is in fact newsworthy, send a media alert or press release to the local stations and newspapers. And, since being sustainable is a growing movement, there is even a greater chance you will be featured in the news.
Other ways to make being green stand out are through your promotions. “Green Business Practice for Dummies” by Lisa Swallow outlines many ways to turn your marketing materials green. For example, when looking into promotional give-aways, pick ones that have a green theme to them. Swallow says that these pieces really stick out in the crowed and help others to see yourself as green. Visit On Time Promotion’s website where the have a link to a green promotional product catalog. The catalog provides many great eco-friendly promotional items.
The Illinois Green Business Association can assist with any of your green marketing efforts. We can offer advice and help implement your green marketing campaign. Don’t hesitate to contact the IGBA to discuss our certification program and how we can help your businesses become sustainable.
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