Welcome to the IGBA Green Marketing Blog

The Illinois Green Business Association’s marketing team is committed to helping your business harness the power of going green into your marketing mix. Throughout this summer, the IGBA green marketing group will share tips and advice on how to market yourself as green, educate consumers, and be seen as a community leader. Check back often for updates and feel free to leave comments on our blog.

For more information on the IGBA, please visit our website.

Tuesday, June 8, 2010

Corporate Social Responsibility

Being green has great marketing benefits and is good business sense. If those reasons are still not enough to convince a business to go green they need to look into the practice of Corporate Social Responsibility (CSR). Sustainable practices are an ideal way a business can practice CSR and situate itself differently from the competition.

Many large corporations have taken a serious approach to CSR in the past years. Alcohol beverage companies, for instance, provide outreach to consumers educating them to make wise decisions while drinking. Large marketing and public relations agencies- such as Golin Harris- have devoted practices committed to helping businesses become more conscience of their behavior. Click here to read about Golin Harris’ CSR work and the value of CSR for a company. Through CSR, a business is able to show consumers that they are not only committed to delivering a good product/service, but they are also committed to assisting the communities and consumers they serve.

Businesses- especially small or medium sized ones- may want to try to be more responsible but may have a hard time discovering exactly what they can do. Being green is a perfect way for a small or medium sized business to be sustainable. No matter what industry a business is in, green practices can be implemented. The Illinois Green Business Association is committed to helping businesses be more responsible through sustainability. Contact the staff for information on how your business can be greener and dependable.

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