Welcome to the IGBA Green Marketing Blog

The Illinois Green Business Association’s marketing team is committed to helping your business harness the power of going green into your marketing mix. Throughout this summer, the IGBA green marketing group will share tips and advice on how to market yourself as green, educate consumers, and be seen as a community leader. Check back often for updates and feel free to leave comments on our blog.

For more information on the IGBA, please visit our website.

Tuesday, June 15, 2010

Greening Your Products & Services

Looking for a way for your services and products to be more green? It takes some creativity and research but it can be done. Many businesses have recently started and been successful on the whole notion of being sustainable. Whole Foods- an extremely popular organic grocery- is a perfect example of this strategy. Everything in the store from its products to the building to the way they serve their customers is done with sustainability in mind. In addition, Whole Foods uses biodegradable food packaging and frequently donates to environmental causes. Their website notes that they are on a Green Mission. Visit their webpage for more information on what they are doing and for some resources on being green. Additionally, B. Lime is a great example of a local store who has created their business around carrying sustainable products. B. Lime is also a Certified Green Business by the IGBA.

Even if it does not seem that your organization and being sustainable go hand and hand, there are always ways for a business to be green. Even the smallest changes in a business make an impact on the environment. The public will really be impressed if they see a “non-green” business make changes. The car industry- notoriously known for not being eco-friendly- was able to offer hybrids to consumers. Zip Cars too have gained tremendous popularity in major cities and pride themselves on being eco-friendly. Their website outlines nicely the benefits to the environment of using zip cars.

If you want to start carrying eco-friendly products, you will need to do some background research. Since many companies and industries are supporting being sustainable, it should not be difficult to find suppliers that provide products directly to your industry. The IGBA is able to assist Illinois businesses find proper providers of green products. Feel free to contact the IGBA for assistance.

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