No business wants to admit they are not being sustainable, but sometimes it takes honesty in order for a business to make changes for the good. A business needs to evaluate itself to whether it is being green. Similar to green washing, a business may feel tempted to not be truthful about its practices when being faced with questions from customers.
One of the main principles of public relations is honesty. Nothing damages your relationships faster with consumers than dishonesty. Also remember honesty is needed when speaking with those other than customers. The media and community leaders also require honesty. Eventually, it will get back to your audience that your were not truthful.
Your image will be much more positive if the public sees that you were honest about not being sustainable but then show progress towards becoming sustainable. Don’t be afraid of admitting that your not green. View it as a chance to make your business more effective, efficient and to generate buzz.
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