One excellent way to start being green is to cut down on the amount of paper your organization uses. A major source of paper usage for businesses is on their marketing materials. Of course, paper ads, fliers, brochures etc. are still needed to promote your business. However, when possible, cutting back on paper and switching to other forms of marketing can be beneficial.
If your organization has a newsletter that you distribute, try posting it on your website instead. Focus heavily on increasing traffic to your webpage so that visitors can read the publication there. To replace flier promotion, think about using Facebook and Twitter as ways to reach your audience. Facebook especially has the power of reaching a mass audience quickly and it costs your organization nothing. Does your organization do a lot of print advertising? Try radio, television or advertising on webpages too.
Through other mediums of marketing, your organization can become more sustainable and save significantly. The Illinois Green Business Association is able to help your organization determine the proper ways to green marketing materials that are profitable.
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