In the last blog post, the importance of discovering trends was discussed. Once your business does discover a green trend it may be in your best interest to make that one particular item/product your niche. For example, if you discovered that there is a need for green office supplies in your area make that your niche. Start to brand your business as the sustainable business supply resource in your area. Whatever industry your business is in find what green products you can carry and become known for them.
The ultimate goal is that when consumers need a particular green product your store resonates first in their minds. This type of practice can be quite profitable for your business. If you are able to bring in a new market simply because of one product you have achieved great success with little effort.
Once you start to carrying the products, marketing to your niche target group is crucial. First, identify the types of media the group uses. If you find your target market reads a small local magazine then try to have your business featured in that publication. Use Twitter to follow people/companies that your target market does. Perhaps those that they follow may assist with your store’s promotion via retweets. Consult this blog post on social media for more ideas on how to use online tools to reach your intended group.
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