Welcome to the IGBA Green Marketing Blog

The Illinois Green Business Association’s marketing team is committed to helping your business harness the power of going green into your marketing mix. Throughout this summer, the IGBA green marketing group will share tips and advice on how to market yourself as green, educate consumers, and be seen as a community leader. Check back often for updates and feel free to leave comments on our blog.

For more information on the IGBA, please visit our website.

Friday, August 6, 2010

Choosing a Certification Program

Certification programs for green businesses are very important. They assist an organization to become more sustainable and visibly provide acknowledgment to the public that your business is in fact being green. Certification for being green can cover many areas. It can include just the building (i.e. LEED) or simply the operations. In addition, numerous organizations offer certification programs that are designed for only certain types of businesses. Some just focus on one specific industry such as the Green Restaurant Association while others such as the Illinois Green Business Association focus on small to medium sized businesses in an array of industries.

When choosing a certification program, one wants to make sure that the organization facilitating it is reliable. Ensure that their standards are challenging enough for your organization. In addition, evaluate the personnel in the organization and any corporate sponsors of the group. Trained professionals in the organization and the support from leading corporate partners are good indicators that the certification program is sound.

Furthermore, it is important to evaluate past businesses the organization has worked with. See what type of successes they have had. Look through the media to see if the news has covered the organization offering certification. Check blogs and other sources too to discover if positive feedback is being said. If so, you can become confident that the group is reputable and is seen as a trustworthy certification program.

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