Public outreach is a central component to promoting sustainability in your community. As a business who is becoming responsible, it also becomes your duty to educate others to be green as well. There is much public relations value in focusing on public education. Your image will enhance, your business will be credible and it helps your overall sustainable business plan.
Public education can come in many ways. Perhaps, your business could hold a seminar in the community on how to reduce energy in their homes. Or, your business can provide public education through informational e-mail newsletters sent out to your database. Think of public education as the perfect opportunity to also promote your business. For instance, if you are a store which sells rain barrels, maybe hold an informational night on gardening and conserving water. Find a way to nicely tie your product into your evening. After the presentation, be ready to hand out business cards or better yet sell your products to audience members.
You may think it can become difficult to attract a large enough audience to hold an informational night. You may be shocked, however, to find how many will turn out for your presentation. Going green is becoming important to consumers and many are seeking ways to learn more. To help with having a large audience, partner with a library, a Chamber of Commerce, or a green festival. Offer to present at one of these facilities/events. Most likely, the agency you are approaching to present at will be happy with your offer and will assist in making the presentation of value to your business.
No comments:
Post a Comment