Green technologies can be a sound marketing investment for your business. The energy savings for these pieces such as solar panels are known but they also bring in more value. A solar panel on top of a store catches the attention of your audience. It generates buzz and people start talking about what they have seen. This form of word of mouth marketing is quite valuable and enhances your image.
In addition, green technologies make your store look new and up-to-date. Consumers enjoy shopping more when it is in an updated space. In addition, these pieces generate curiosity among the public. You may find some people walk into your store simply to inquire about the solar panels, for instance.
Of course, one should make sure that marketing value is not the only reason to invest in these new technologies. Even though they benefit the marketing mix, that is not a primary benefit of them – rather a secondary one. First, make sure that the technologies are cost effective for your business and then take into account the marketing value. This way, your organization will be spending its money most wisely.
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