Being sustainable merits keeping your public continually informed of your green practices. Your audience will be interested in hearing the latest updates and it is important for your business to show that being green is ongoing. Below are 5 ways your business can continually reach consumers with your green message:
1. Have a green e-mail newsletter- Give consumers the option of signing up for your green newsletter when they make a purchase at your store. Have your newsletter go out every other month which highlights new sustainable practices in your business. This method is a great way to build an e-mail list while at the same time promoting sustainability and your business.
2. Twitter updates – Update your Twitter when new business practices are made. Also post links in your tweets to pictures showing off your newest updates.
3. Hold an annual green open house – Once a year, hold an open house which showcases sustainability in your business. You will find that consumers will begin to look forward to this event and it is a good way to personally display your green efforts.
4. Have strong media relations – Your public will read the local paper so it is important that you maintain a good relationship with the media. Try to have the media cover your newest initiative or better yet try to have yourself do a monthly segment on the news on green business practices. Even though it may seem like a stretch, you never know what opportunities may occur once you build a good relationship.
5. Be active in your area – Attend Chamber of Commerce meetings and other business associations. Become the expert on sustainability and offer advice to other businesses. The word about your business will spread and soon the word of mouth marketing will benefit your company.
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